When we discuss our research with non-specialists, we want to share everything, tell everything and be thorough. But does it really work? This module will give you tips on how to choose and craft your key message when interacting with an audience.
Three minutes to identify your key message
Half-Life Your Message : A Quick, Flexible Tool for Message Discovery
Aurbach EL et al., (2018)
Building your key message, step by step
Developing Effective Messages in Science Communication, Huertas A., (2016)
Concrete advice to develop your key message
Guidance for Developing Key Messages, Model Systems Knowledge Translation Center
Simplification at the expense of science ? [in French but with English subtitles]
Lalande, V. (2021). Simplifier au détriment des sciences ? | Sciences & Médias #14
Pollard, C. (2016, April 26).
5 Tips For Creating Powerful Key Messages For Your Business.
HuffPost.
Wetherhead, D. (2012). Key Message Development: Building a Foundation for Effective Communications – PRsay.
H.D. Dufour, PhD, Director Le Cercle FSER, France, EuroScitizen WG5 leader
F. Bilak, Project Manager at Le Cercle FSER, France, EuroScitizen WG5 member
M. Varga, PhD, Associate Professor, ELTE Eötvös Loránd University, Hungary; EuroScitizen WG4&5 member
S. Ambrósio, PhD, Researcher, CIDTFF –University of Aveiro, Portugal, EuroScitizen WG5 Vice-Leader
L. Martinelli, PhD, Senior Researcher, MUSE – Science museum, Trento, Italy, EuroScitizen WG3&5 member
E. Pelc, Communication Manager at Le Cercle FSER, France
A. Bajrami, PhD, Researcher, University of Tirana, Albania, EuroScitizen WG4 Member
F. Bilak, Project Manager at Le Cercle FSER, France, EuroScitizen WG5 member
A. Bilbao, Researcher
R. Branquinho, PhD, Researcher and Science Manager, University of Porto – Faculty of Arts and Humanities, Portugal, EuroScitizen WG4 Member
E. Butkeviciene, PhD, Researcher, Kaunas University of Technology
H.D. Dufour, PhD, Director, Le Cercle FSER, France, EuroScitizen WG5 leader
R.M. Dvorakova, PhD, Researcher, Charles University, Czech Republic, EuroScitizen WG1 and WG2 member
V. Janstova, PhD, Researcher, Charles University, Czech Republic
M.J. Fonseca, PhD, Head of Communication, Natural History and Science Museum of the University of Porto, Portugal
M. Kapetanakis, Researcher
L. Martinelli, PhD, Senior Researcher, MUSE – Science museum, Trento, Italy, EuroScitizen WG3&5 member
L. Mecklenburg, PhD candidate, Freie Universität Berlin, Germany
F. Miri, PhD, Researcher, University of Tirana, Albania, EuroScitizen
P. Pessoa, PhD student with an FCT grant, CIDTFF-University of Aveiro, University of Trás-os-Montes e Alto Douro, Portugal, EuroScitizen WG2 Member
D. Radovčić, PhD, senior curator, Croatian Natural History Museum, Croatia, EuroScitizen WG3&5 member
G. Realdon, PhD, independent researcher, University of Camerino, Italy, EuroScitizen WG2 member
M. Siani, PhD, Weizmann Institute of Science;Herzog College, Israel
M. Varga, PhD, Associate Professor, ELTE Eötvös Loránd University, Hungary; EuroScitizen WG4&5 member
Ö. Yahyaoğlu, PhD candidate, Akdeniz University, Turkey, EuroScitizen WG5 Member
I. Yruela, PhD, Research scientist at Estación Experimental de Aula Dei- CSIC, Spain; EuroScitizen WG1,4&5 Member