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5. Emotions to encourage memorization and relatability

 

Are emotions inappropriate when trying to convey a scientific concept? Or should they be preferred to facts? This module explores how to use emotions to better engage your audience with your science.

Tips

How can artists and designers help you communicate science ? (Rivera, Lifeology, 2020)

Available here

A guide to support science communicators in countering misinformation, inspiring young people and improving societal discussion on controversial science topics (Olesk, Horizon 2020 project QUEST, 2020) 

Available here

All stories follow some sort of narrative theme, whether we realise it or not. Here are some of the more common ones  that stories, science or otherwise, can follow. (Hanlon, AGU Blogosphere, 2020) 

Available here

Resources

Davies, S. R. (2019). Science Communication as Emotion Work: Negotiating Curiosity and Wonder at a Science Festival: Science as Culture: Vol 28, No 4.

Available Here

Davies, S. R., Halpern, M., Horst, M., Kirby, D. S., & Lewenstein, B. (2019). Science stories as culture: experience, identity, narrative and emotion in public communication of science. 18.

Available Here

Henville, L. (2020). Effective Science Communication.

Available here

Jacobson, S. K., Seavey, J. R., & Mueller, R. C. (2020). Integrated science and art education for creative climate change communication on JSTOR.

Available here

Lesen, A. E., Rogan, A., & Blum, M. J. (2016). Science Communication Through Art: Objectives, Challenges, and Outcomes. Trends in Ecology & Evolution, 31(9), 657–660.

Available here

Mazer, J. P., McKenna-Buchanan, T. P., Quinlan, M. M., & Titsworth, S. (2014). The Dark Side of Emotion in the Classroom: Emotional Processes as Mediators of Teacher Communication Behaviors and Student Negative Emotions. Communication Education, 63(3), 149–168.

Available Here

Reif, A., Kneisel, T., Schäfer, M., & Taddicken, M. (2020). Why Are Scientific Experts Perceived as Trustworthy? Emotional Assessment within TV and YouTube Videos. Media and Communication, 8(1), 191–205.

Available Here

Supported by:

COST
EUROPE
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CREDITS

Conceptors & writers :

 

H.D. Dufour, PhD, Director Le Cercle FSER, France, EuroScitizen WG5 leader

F. Bilak, Project Manager at Le Cercle FSER, France, EuroScitizen WG5 member

M. Varga, PhD, Associate Professor, ELTE Eötvös Loránd University, Hungary; EuroScitizen WG4&5 member

S. Ambrósio, PhD, Researcher, CIDTFF –University of Aveiro, Portugal, EuroScitizen WG5 Vice-Leader

L. Martinelli, PhD, Senior Researcher, MUSE – Science museum, Trento, Italy, EuroScitizen WG3&5 member

 

Logo creator :

 

E. Pelc, Communication Manager at Le Cercle FSER, France

Translators :

 

A. Bajrami, PhD, Researcher, University of Tirana, Albania, EuroScitizen WG4 Member

F. Bilak, Project Manager at Le Cercle FSER, France, EuroScitizen WG5 member

A. Bilbao, Researcher

R. Branquinho, PhD, Researcher and Science Manager, University of Porto – Faculty of Arts and Humanities, Portugal, EuroScitizen WG4 Member

E. Butkeviciene, PhD, Researcher, Kaunas University of Technology

H.D. Dufour, PhD, Director, Le Cercle FSER, France, EuroScitizen WG5 leader

R.M. Dvorakova, PhD, Researcher, Charles University, Czech Republic, EuroScitizen WG1 and WG2 member

V. Janstova, PhD, Researcher, Charles University, Czech Republic

M.J. Fonseca, PhD, Head of Communication, Natural History and Science Museum of the University of Porto, Portugal

M. Kapetanakis, Researcher

L. Martinelli, PhD, Senior Researcher, MUSE – Science museum, Trento, Italy, EuroScitizen WG3&5 member

L. Mecklenburg, PhD candidate, Freie Universität Berlin, Germany

F. Miri, PhD, Researcher, University of Tirana, Albania, EuroScitizen

P. Pessoa, PhD student with an FCT grant, CIDTFF-University of Aveiro, University of Trás-os-Montes e Alto Douro, Portugal, EuroScitizen WG2 Member

D. Radovčić, PhD, senior curator, Croatian Natural History Museum, Croatia, EuroScitizen WG3&5 member

G. Realdon, PhD, independent researcher, University of Camerino, Italy, EuroScitizen WG2 member

M. Siani, PhD, Weizmann Institute of Science;Herzog College, Israel

M. Varga, PhD, Associate Professor, ELTE Eötvös Loránd University, Hungary; EuroScitizen WG4&5 member

Ö. Yahyaoğlu, PhD candidate, Akdeniz University, Turkey, EuroScitizen WG5 Member

I. Yruela, PhD, Research scientist at Estación Experimental de Aula Dei- CSIC, Spain; EuroScitizen WG1,4&5 Member